Phase one of a three week shoot for Google AdWords. I was hired by Enso Collaborative out of LA to shoot stills on three back-to-back commercial shoots featuring businesses on three continents which have used Google AdWords to grow their businesses.
Bedouin LifeStyle Camp (http://www.bedouinlifestyle.com) in Wadi Rum, Jordan was our first project. The Wadi Rum desert is one of the most beautiful places I’ve ever been. I first traveled there in 2002 and returned in 2007. Over the years, the town of Wadi Rum and the tourism infrastructure has grown tremendously. Gone were the days of pulling up on a little local bus, one a handful of tourists, and chatting with local Bedouins who had a jeep and taking off into the desert. Today, there is a grand entrance to the town with a registrar and entrance fee for foreigners. Busloads of tourists descend, bringing much needed tourism dollars, and enterprising young Bedouins have built permanent tented camps in the desert to share their world. Our story focused on Attalah al-Bwli, one such young, local entrepreneur and his Bedouin Lifestyle Camp.